Description

Course Title: Strategic Planning

Duration: 8 weeks

Overview: This short course delves into the art and science of strategic planning, providing
participants with the skills and knowledge needed to formulate, implement, and evaluate
effective strategies. Whether you’re a budding entrepreneur, a manager, or someone with a keen
interest in organizational success, this course is your roadmap to strategic prowess.

Key Modules
1. Introduction to Strategic Planning
• Understanding the importance of strategic planning.
• Overview of the strategic planning process.
2. Environmental Analysis
• Conducting a SWOT analysis.
• Assessing internal and external factors influencing strategy.
3. Setting Objectives and Goals
• Defining clear and achievable objectives.
• Aligning goals with organizational vision and mission.
4. Strategy Formulation
• Developing strategic options and alternatives.
• Evaluating strategic choices and selecting the best fit.
5. Implementation and Execution
• Creating an action plan for strategy execution.
• Overcoming challenges in the implementation phase.
6. Monitoring and Evaluation
• Establishing key performance indicators (KPIs).
• Continuous monitoring and adapting strategies based on performance.

Assessment Assessment methods include case studies, a strategic planning project, and a final
presentation where participants demonstrate their ability to apply strategic planning concepts to a
real-world scenario.

Benefits By the end of the course, participants will possess the foundational skills needed to
contribute effectively to the strategic planning process. Whether it’s in a business setting or a
non-profit organization, learners will be equipped to navigate the complexities of strategic
decision-making and drive success.