Course overview

Digital marketing management is at the core of a revolution in marketing today, and represents the fastest growing new channels of targeted communication, interaction, engagement and delivery of an organization’s branding, communications and products and services. A thorough understanding of effective strategies, tactics, and techniques for this critical online channel has become mandatory for anyone advancing or contemplating a career in Marketing Management—as well as for consultants and small business owners.

Course objectives

This online certificate course is designed to help students rapidly acquire and apply know-how for specialist, leadership and management roles in Digital Marketing Management. The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of Search Engine Marketing and Social Media Marketing.

Course outline

• Introduction
• Social Media marketing and strategies
• Web Design and Development
• Email Marketing
• Online Advertising and PPC
• Social Media and Viral Marketing

Assignments

In order to demonstrate their understanding of the course content, students will be required to submit three assignments.

Training format:

All materials are made available through our online learning platform