Description

Course Modules

• Introduction to Marketing
• Definition aspects
• Identification aspects
• Identification and definition of a marketing problem
• Concept of marketing efficiency
• Scope of marketing problems
• Market organization
• Market Analysis
• Approaches to the analysis of marketing problems
• Market structure analysis
• Price analysis and outlook
• Price relationship
• Supply, demand and price outlook
• Economic analysis and policy outlook
• Price Marketing, Price Discovery and Market Development
• Concept of price determination and price discovery processes
• Marketing institutions
• Market management and market development
• Marketing concept and marketing management
• Selection of target markets
• Developing a marketing mix
• Concept and practice of marketing
• The marketing mix
• Market development

Assignments

In order to demonstrate their understanding of the course content, students will be required to submit three assignments.

• Course duration: 3 months
• Course fee: €400
• Regions targeted: Global

Training format:

All materials are made available through our online learning platform

Language: English and French