Description

What you will learn?

A basic history of Guerrilla Marketing, Ingredients needed to create a Free Thinking Idea, Actionable creative development techniques, new approaches to commercial communication challenges, hands-on experience developing a Guerrilla Idea

Description

An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing

From ancient Greece to the world’s most successful small car launch, you will explore guerrilla and non-traditional marketing as it evolved throughout the ages.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.

The final lectures will give you the opportunity to apply what you’ve learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.

Who this course is for:

• Primary: Marketing, Advertising, and Communication professionals and agencies (all levels), Secondary:
• Those interested in creative development