Description

Course Objectives

Learners will learn;

• The fundamentals of social media marketing
• How to create engaging and effective marketing content
• How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook,  Instagram, LinkedIn, YouTube, Pinterest, Snapchat and more!
• The art of mastering your own personal brand on social media
• How to convert your social media marketing followers into customers
• How to implement and manage a highly effective email marketing strategy

Course Content

• Introduction to digital marketing
• Search Engine Optimization
• Email Marketing
• Display and video advertising
• Social Media marketing
• Digital Marketing Strategy
• Analytics with Google Analytics
• Content Marketing
• Website Optimization
• Paid Search with Google Ads

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.