Description

Course Objectives

• You will distinguish the elements with greater viability for the lifting or direction of an e-commerce.
• You will increase the sales volume of an e-commerce through focused digital marketing.
• You will choose the appropriate platforms for each type of electronic commerce.
• You will select the most suitable payment gateways for each e-commerce.
• You will experience the logistics processes used in the large supply operators in Mexico.

Course Outline

• Introduction into e-commerce
• Digital strategy
• Marketing and analytics
• IT and security
• Operations
• Administration and legality
• Trends and startups

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.