Description

Course Objectives

• The course will familiarize students with the various activities that are involved in the retail sector.
• It will provide a broad overview of different aspects of retail management like merchandising, consumer behaviour, etc.
• Develop conceptual skills required in the Retail Sector.
• Enable earners to effectively manage large scale operations, mass inventory and multiple functional activities.
• Give learner the ability to develop a marketing plan for a new or existing product or service by integrating marketing concepts, strategies, research, and distribution principles for retail.

Course Content

• Management Theory and Practice
• Organizational Behaviour
• Marketing Management
• Business Economics
• Financial Accounting & Analysis
• Information Systems for Managers
• Merchandising Management
• Consumer Behaviour
• Sales Management
• Introduction to Retail
• Retail Store Operation and Inventory Management
• Business Law

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.