Description

Course Objectives:

• To provide students with a body of knowledge which will?
• Enable them to understand and identify consumer needs and trends
• Enable them to understand, define and segment markets
• Provide an understanding of the importance of pricing and pricing strategies
• Develop an understanding of channels of distribution and routes to market
• Develop an understanding of the patterns of consumer behavior
• Enable them to develop and apply advertising and promotional strategies
• Provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.

Course Content

• Advertising
• International Business Communications
• Marketing
• Public Relations
• Quantitative Methods for Managers
• Buyer Behavior & Consumerism
• Customer Service
• IT for Marketing Management
• Management Theory & Practice
• Marketing Management
• International Marketing
• Marketing Policy & Strategy
• Marketing Research
• Strategic Marketing Management
• Financial Management

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.