Description

Course Content

• International Marketing
• Global Market Research
• International Product / Service Policy
• International Pricing Policy
• International Promotion Policy
• International Distribution
• International Segmentation, Brand, and Positioning
• Export Department
• Intercultural Management
• Internationalization
• Foreign direct investment (FDI)
• Conference on Trade and Development (UNCTAD) and FDI
• Investments abroad
• Intellectual Property Rights (TRIPS)
• World Intellectual Property Organization (WIPO)
• No to Corruption in International Business

Training Format:

• All materials are made available through our Online Learning Platform
• Students should commit approximately 5-6 hours of their time per week

Materials Provided:

Online delivery of curriculum materials, exercises and templates.

Assignments:

In order to demonstrate their understanding of the course content, students will be required to submit assignments at the end of every month.